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Ashley Craig’s ‘Essentials’ CLARIFY is a “SOAP FREE” prewash to remove buildup from products that may have been used previously on the coat like aerosol sprays, chalk, crystals, oily silicones or pack conditioners.  It may be diluted up to 20:1 and beyond.

Essentials CLARIFY is the most gentle of clarifying shampoos on the market.  CLARIFY boasts a low 6.5 pH so as not to open-up and lift the cuticles along the hair’s shaft.  Hair cuticles do not open and close like a hinged door, and lifting leads to unnecessary damage.  Using a mild detergent blend, much larger in molecular size and mass, and with higher solubility, CLARIFY cleans and detoxifies WITHOUT further damaging the hair or lifting its cuticles.

It WILL NOT dry out hair; irritate skin by penetrating deep into its delicate underlying cell layers, or destroying the skins microbiome. Safe to use daily, and for dogs with sensitivity issues including skin irritation or hot spots.  

When using the Ashley Craig systems for the first time, we recommend using CLARIFY first to wash out and remove any buildup.  The coat should be thoroughly dried to benefit from the new bathing regime


  • Will Not Dry or Strip Hair or Skin
  • Remove Build-up from Waxes, Oils, Resins, Conditioners, Aerosol Sprays,  and Gels
  • Effectively Wash-out Chalks and Heavy Silicones
  • Rids Hard Water Mineral Deposits, Salts, Chlorine
    and Other Deposits Like Dust, Pollen, Mold and Mildew


  • Mild Detergent Blend
  • Pro Vitamin B5
  • Apple Cider Vinegar
  • Aloe Vera for skin


This product was added to our catalog on Wednesday 03 May, 2017.

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